Esporte Clube Bahia is innovating in an attempt to recover the number of fan members after a sharp drop, despite having won the Copa do Nordeste trophy in the season. The recent economic crisis, influenced by the Covid-19 pandemic, has affected various areas, including football, where the decrease in contact between the club and fans has resulted in a decrease in the number of fan members in several teams, such as Esporte Clube Bahia. The club admitted that it noticed a drop in the number of fan members, without giving further details in numbers, despite having lifted the Copa do Nordeste trophy, an element that usually boosts the number of members amidst the excitement of a relevant conquest. However, this did not take away the good humor from the club's communication, which used the song 'Volta Bebê' as a theme to try to reactivate the members who left the club. This time, it was the defender Matheus Bahia who interpreted part of the refrain in a tone of convocation to the fan members, author of the goal that gave the victory over Juventude by 1-0 on the last Wednesday for the 10th round of the Brasileirão. Esporte Clube Bahia is seeking to reactivate fan members and is using different strategies to achieve this goal. With the help of Matheus Bahia, the club hopes to call on fans to become fan members again. The club is working hard to recover the number of fan members and is using the song 'Volta Bebê' as a way to connect with fans. Esporte Clube Bahia is determined to reverse the drop in the number of fan members and is using different approaches to achieve this goal. The club is using social media and other channels to reach out to fans and encourage them to become members. Matheus Bahia's participation in the campaign has been instrumental in spreading the message and encouraging fans to join the club. The Esporte Clube Bahia is confident that with the help of its fans, it can recover the number of members and continue to be a strong and competitive team in the Brasileirão.