Esporte Clube Bahia launched an exclusive Instagram profile for Mulheres de Aço, its women's team, on October 15. This initiative is part of a strategy to enhance women's football and increase the visibility of the sport. In less than 24 hours, the new account had over 3,500 followers, highlighting the team's major achievements, including the national title and nine state championships. The creation of this profile was discussed among the women's football and content departments of the club, aiming to strengthen the team's identity and expand its social media presence. Bahia drew inspiration from Manchester City, which adopted a similar strategy for its women's team. The City Group, which manages Bahia's SAF, seeks to align communication practices among the clubs in the network. The new Mulheres de Aço account will focus on news, behind-the-scenes content, and exclusive materials about the women's squad. Currently, Bahia is in sixth place in the Brazilian Championship, with 21 points from 12 matches, and is preparing to face Itabirito in the Women's Copa do Brasil round of 16.